The campaign leveraged the identity of the brand and influencer style to spark social conversation. AAs the last season of Stranger Things premieres on Netflix, KFC is jumping into the excitement with a special limited-time collaboration. Heinz leaned into nostalgia and visual familiarity in its new campaign (per FamousCampaigns)Heinz leaned into its status as one of the most recognizable brands in the world with its “Looks Familiar” campaign. Instead of sticking to digital ads, Axe transformed a regular bus stop into a giant arcade game.
Business Stages—
GLAAD turned the holiday season into a rallying cry for LGBTQ+ equality with a smart, heartfelt paid media campaign. The winners prove that social-first thinking requires specialist expertise. These weren’t campaigns translated for social – they were conceived in social language. Understanding platform-native behavior, creator culture, and earned media value demands teams who can execute in days, not months. Facebook tapped into universal longing for simpler times with its Secret Santa campaign, reminding users of the platform’s original magic – genuine human connection. The campaign focused on the joy of giving and surprise, positioning Facebook as the facilitator of meaningful moments rather than just another scroll destination.
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Unilever’s spend on sports marketing in the U.S. roughly doubled between 2024 and last year, the company previously told Marketing Dive, with the World Cup another opportunity to pump up investment. The overall aim of the campaign is to wed the communal and shareable aspects of social media “with the emotional reach of TV,” per the release. The campaign was launched on digital, print, social platforms, and Out-of-Home. This opening campaign is a perfect example of well-executed local marketing; they have immersed themselves in the local culture and designed a quirky, funny, and original campaign based on that. With this campaign, IKEA pays tribute to the culture of Penang, which is a great start in connecting the residents of Penang to the new IKEA store. If you need help with creating the best email marketing campaigns for your business, look no further than Mailchimp.
I particularly like this model because, so often, it feels like new customers get the best deal and existing users aren’t rewarded for staying — I see this often with cell phone and internet providers. The ALS Ice Bucket Challenge went viral — as a way to build awareness for ALS. Hundreds of people participated, partly for fun, in the popular trend. I talk about content marketing as the long game because it can take a while for Google to index content and drive traffic. However, it’s one of the best ways to establish authority and maximize your SEO game.
- Experiential activations designed for social amplification proved that earned media through shared moments outperforms traditional paid placements.
- The video posted to the Meta Facebook account showcases an alternate reality where people can interact in 3D.
- Here are some questions to ask yourself and your team to better understand your audience.
- By using humor and a localized approach targeting Melbourne residents, Metro Trains effectively delivered a serious message about train safety while engaging its audience.
The city’s dialect, Hokkien, is used for this local opening campaign. Many Hokkien words end with «Kia», so the campaign uses phonetic similarities between some popular Hokkien words and the word IKEA. As the Year of the Snake took flight in 2025, a wide array of American brands unveiled captivating Lunar New Year collections to honor the widely-celebrated holiday and resonate with Asian American communities. The question «Are you here for business or leisure?» is one ubiquitous with airport travel.
If your campaign involves multiple marketing channels, it’s wise to define how you’ll measure your campaign on each medium. Here are a few examples of metrics based on the campaign goals mentioned above. SEO, like lots of content marketing efforts, is usually a long game.
They are shaped by culture, community behavior, and how content travels across platforms like TikTok, Instagram, and regional ecosystems in Asia. An email campaign is a series of marketing efforts that are sent via email to multiple people at once using reliable email service providers. The goal of an email campaign is to entice the potential customers to purchase a product or service or to learn more about the business.
Instead, SEO campaigns usually refer to optimizing individual pages and content with specific keywords, including the content itself as well as the titles and metadata. While search engine optimization campaigns are less sexy to talk about than some of the other topics, simply put — they work. By analyzing what people want to know (search intent) and the words they use to search (keywords), you can create SEO strategies that drive traffic to your site. As a parent myself, this resonates with me as I try to protect my kids from social pressures… and this example goes to show how social media can be used for good as well as business growth.
Throughout this article, marketers can learn how to take advantage of the rapidly growing and highly engaged audience on TikTok with a campaign that can easily promote and sell their products and services. Local marketing isn’t about adding regional flavors to national campaigns. It’s about understanding communities deeply enough to create authentic connections that feel natural, not forced.
Dove, Dove Men+Care, Rexona, Degree, Axe and Lynx are some of the most visible personal care brands participating in the effort. These platforms tracked engagement, creativity, and cultural impact. Below are the most talked-about viral brand campaigns of 2025, explained as easy-to-understand case studies. These last few steps will help you finalize your campaign and get it ready for your TikTok audience to view and engage with. While recording your videos, don’t be afraid to take advantage of the filters and video editing effects that TikTok provides. Jumping on popular trends can help your video get seen by an even wider audience, increasing chances of it going viral and improving the overall success of your campaign.
And, as a reminder, this should detail required resources, assets, stakeholders, and measurable goals so we have a roadmap for tracking success. While video should be part of most other types of marketing campaigns on this list, they also serve as a standout process. Moreover, you can do short-form content or longer videos based on the audience you want to appeal to.
They change how brands show up, how platforms are used, and how people participate. And Bumble’s campaign didn’t just seize a relevant face for clicks and views. As with social media campaigns, there is no shortage of great paid marketing and advertising campaigns. The best ones provide an incentive for the audience to take action now and get answers to their questions.
In Puerto Rico, the campaign featured popular DJs playing out-of-character music until an announcer revealed that the DJ was hungry and needed a Snickers, reaching 3.2 million people. The United Kingdom leveraged timely tweets, such as one related to Top Gear presenter Jeremy Clarkson’s infamous bust-up with a BBC producer, generating 5,000 retweets and 390,000 media impressions. The Snickers «You’re not you when you’re hungry» campaign demonstrates the power vocal.media/journal/what-is-soltaros-o-ue-a-quick-look-at-the-company-and-its-services of a universal insight that can be adapted to local cultures, resulting in a truly global success story. They vary across regions, platforms, and industries, but they share a common foundation in culture, identity, and community behavior.
For example, you might join a new social network and run a brand awareness campaign to ramp up your follower count. Use this list to spark your social media marketing strategy and start creating campaigns that work. Encourage them to share their connection to your cause through social media, blogs, or videos. The campaigns that dominated 2025 built entire activations around social behavior. Duolingo’s week-long turnaround allowed them to capitalize on cultural moments as they happened. Apple turned users into creators, understanding that the best brand content is content users make themselves.